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FUTURE PLANS & STRATEGIES
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The Group’s objective is to secure a position as one of the top producers of foodstuffs in the country.


Fairy foresees the potential targeted market in the region and hopes to establish additional retail outlets in the near future. These new outlets will be in addition to the existing six cake houses. The group expects to produce foodstuffs worth RM 20 million per annum by 2015 by taking advantage on the economies of scale of production.


The Group is also looking to upgrade the research and development department for products innovation.


In line with the group’s expansion, the company acquired the Enterprise Resource Planning ( ERP ) software for integrated business management solution from CSB –System International, Germany. The ERP system is to address the Procurement, Sales and Financing Accounting.


The company is constantly targeting local visitors and focused on converting the customers to repeat customers. Online retail real-time UNIWELL F&B Pos System was introduced to all outlets in early 2013. The system is able to track and classify visitors to understand their needs and to offer the products and services to them.


FUTURE PLANS & STRATEGIES